Another month, another new platform for companies to learn. Last week, Meta launched Facebook’s short-form video platform, Facebook Reels, in 150 countries. It came after Facebook Reels first launched in the US in September 2021. With social platforms constantly coming out with new features, we understand it can be difficult…

When it comes to producing video content — or any type of content, for that matter — there exists a long-lasting debate: which is better, short-form or long-form? At Blueprint Film, our team has experience producing branded videos as short as 15 seconds and as long as 17 minutes. The…

So you want to understand how your video content is performing. But with so many different metrics and insights available at your fingertips, where do you start? And what do all these different metrics mean, anyway? Getting to grips with video metrics will allow you to track the success of…

If you are struggling to turn your target audience into loyal customers, you should make creating a marketing funnel with tailored video content a central part of your marketing strategy. …

At the start of each year, Blueprint Film announces our picks for the best video adverts of the last year. (Our list for 2020 included entries from John Lewis, Nike and Women’s Aid.) 2021 saw changes in COVID-19 restrictions, the return of major in-person events, and more businesses than ever…

We all make mistakes. But when it comes to areas such as marketing, even small mistakes can end up negatively impacting your business or organisation. So how can you put your brand in the best position to make fewer video marketing mistakes going forward? We’ve seen (and made) our fair…

What kinds of visual content are you currently using in your brand’s digital marketing? Aside from images and video, one type that you might be overlooking is the GIF. Sitting nicely in the middle between images and videos, animated GIFs are appearing everywhere across the internet. …

How can you best spark desire and appeal to the customer demographic that your company is trying to reach? Lifestyle video focuses on the ‘lifestyle’ and emotions behind your product, service or brand. It takes on questions such as: who are the people using your product/service? How does using it…

Since many of our interactions with businesses now take place online, using social media as part of your marketing strategy is incredibly beneficial. But with the number of new and established social media platforms out there, knowing which ones are best for your business can be tricky. Chances are, you…